Valida Health Privacy Policy

The Valida Health Platform anonymises every client data, ensuring the privacy of each employee/customer and data is safely stored on secure servers. The Valida Health Response Management Platform is fully GDPR compliant.

Personal data policy at Valida Health ApS

We only collect personal data in cases where this should be relevant to us, and we will only collect personal data if it is relevant to your activity at Valida Health ApS. When collecting, processing and using your personal data, we always comply with all relevant legal provisions and reglatory markets. We will only store your personal data as long as we are either subject to a legal obligation to do so, or as long as it is relevant to the purpose for which it was collected.

Information we collect if you wish to receive a service from us, we need to collect certain personal data in order to offer you our services.

We can obtain information such as name, email address, zip code, phone number, ID number, passport number and information such as gender, age and symptom history.

Valida Health ApS collects and processes your personal data when you do the following:

Visit our website
Creates an account by filling out the form
Sends us questions or feedback

The data controller

We process personal data in accordance with the Danish Personal Data Regulation (No. 429 of 31 May 2000) and as a result, Directive 95/46 / EC which deals with the protection of individuals with a view to the use of personal data and the free movement thereof. All content is processed in accordance with current EU regulations (2016/679), so that persons are protected in connection with the processing of personal data and the free movement regarding this (hereinafter “GDPR”) from 25 May 2018.05.29

The data responsible for the collection, processing and use of your personal information on is

Valida Health ApS
Strandvejen 130B
2900 Hellerup
cvr no. 41344806

Basis of treatment and purpose

We collect your general contact information such as name and email address in order to provide the service that you have purchased from us. We collect your e-mail address in order to communicate the result of your test (will not be sent directly) as well as important and relevant updates about COVID-19. Your information (except your email address, if you have consented to its processing for the purpose of receiving offers) will be deleted 5 years after you have received your service.

No third party

No other will be recipients of your personal information. We do not sell your personal data to third parties and we do not transfer your personal data to third countries.

We have our website at, which acts as our data processor. All personal data that you provide on our website will be stored in’s data centers. We use external companies as suppliers to deliver our services in the best possible way. These external suppliers are data processors and in some cases process personal data in connection with their provision of services to us. Our data processors only process personal data in accordance with our instructions and in accordance with the legal requirements for data processors. We have entered into data processor agreements with our data processors, which is our guarantee that they comply with applicable rules on the protection of your personal data.

Your rights

As the registered person, you have a number of rights, which we must ensure fulfillment at all times. You have the right to request us the following:

To access and correct / change your personal data
To have personal data deleted
In addition, you have the right to object to the processing of your personal data and you have the right to lodge a complaint with a data protection authority.

If you no longer wish us to process your personal data, or that we limit the processing of your personal data, you can also send us a request to this effect to our e-mail address

The test answer will be sent via SMS in a double coded set up to the telephone number you have entered on your form.

Cookies (EU)

This cookie statement was last updated on the 1st of March 2023 and applies to citizens of the European Economic Area.

1. Introduction
Our website, (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.

2. What are cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

3. What are scripts?
A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

4. What is a web beacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

5. Consent
When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “All cookies”, you consent to us using all cookies and plug-ins as described in the pop-up and this cookie statement. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

5.1. Manage your consent settings
When you visit the site you can manage your consent settings for cookies as Necessary, Functional and Marketing.

6. Cookies

6.1. Technical or functional cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.

6.2 Analytical cookies
We use analytical cookies to optimize the website experience for our users. With these analytical cookies, we get insights into the usage of our website. We ask your permission to place analytical cookies.

6.3 Advertising cookies
On this website we use advertising cookies, enabling us to personalize the advertisements for you, and we (and third parties) gain insights into the campaign results. This happens based on a profile we create based on your click and surfing on and outside With these cookies you, as website visitors are linked to a unique ID, so you do not see the same ad more than once for example.

Because these cookies are marked as tracking cookies, we ask your permission to place these.

6.4 Social media buttons
On our website, we have included buttons for Facebook and LinkedIn to promote webpages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook and LinkedIn. These buttons work using pieces of code coming from Facebook and LinkedIn themselves. This code places cookies. These social media buttons also can store and process certain information, so a personalized advertisement can be shown to you.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. Facebook and LinkedIn are located in the United States.

7. Placed cookies
Google Analytics

We use Google Analytics for website statistics.

Name Retention Function

Statistics (anonymous)
_ga 2 years

__utma persistent Calculate days and time to purchase


For more information, please read the Google Analytics Privacy Policy.


We use Facebook and Instagram for the display of recent social posts and/or social share buttons.

Name Retention Function

_fbp 3 months Track visits across websites
_fbc 2 years Stores last visit
actppresence 1 year Manage ad display frequency
fbm* 1 year Store account details
xs 3 months Store a unique session ID
fr 3 months Enable ad delivery or retargeting
datr 2 years Provide fraud prevention
sb 2 years Store browser details
*_fbm_ 1 year Store account details

wd 1 week Determine screen resolution
act 90 days Keep users logged in
c_user 90 days Store a unique user ID
csm 90 days Provide fraud prevention
presence session Track if the browser tab is active

For more information, please read the Facebook Privacy Policy.

We use YouTube for video display.

Name Retention Function

GPS session Store location data
VISITOR_INFO1_LIVE 6 months Estimate bandwidth
YSC session Store a unique user ID
PREF 1 year Track visits across websites
For more information, please read the YouTube Privacy Policy.

8. Your rights with respect to personal data
You have the following rights with respect to your personal data:

You have the right to know why your personal data is needed, what will happen to it, and for how long it will be retained.
Right of access: You have the right to access your personal data that is known to us.
Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.
To exercise these rights, please contact us. Please refer to the contact details at the bottom of this cookie statement. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Data Protection Authority).

9. Enabling/disabling and deleting cookies
You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.

Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our websites again.

10. Contact details
For questions and/or comments about our cookie policy and this statement, please contact us by using the following contact details:

Valida Health ApS

Strandvejen 130B,

2900 Hellerup


Valida Health Aps Sanctions Policy
The director, Camilla McGregor has overall responsibility for this policy. They are responsible for ensuring this policy is adhered to by all staff and is further responsible for maintaining a register of all reports they receive under this policy (see below: What to do if you think there is a match below).

Valida Health is a diagnostics test service company located in Denmark and with license agreements with clients in Norway, Sweden and Belgium. The company only uses CE marked products with known origins (registered companies) for carrying out its services. It has agreements with 3 different laboratories for carrying out analysis on sample materials. Regarding IT-infrastructure services we only uses companies domiciled in Denmark with the exception of Google inc. (Ireland domicile) for mail services. IT development services are provided by Ukraine based Axon Technologies.

Valida Health is aware and appalled by the Russian transgression of Ukrainian territory, which has been ongoing since 2014 and support and abide by any sanctions and restrictions put in place at national or European levels in that regard. Since sanctions and restrictions are applied and lifted all the time, we ensure to stay up to date with resources of Dansk Industri, the Danish Financial Supervisory and the EU sanctions map.

Risk assessment
We aim to ensure our Sanctions Policy and procedures are proportionate to the risks we face.

We have performed a company-wide assessment of the risk of being exposed to persons subject to sanctions. This Sanctions Policy and the procedures contained below have been developed in response to the results of that risk assessment. Where necessary we will review our risk assessment and make appropriate changes to this policy.

Our procedures
Screening clients
We screen foreign corporate clients either from those countries on the EU sanctions map ( or with links to them.

We conduct screening before we:

a. Undertake any work for or on behalf of the entity, or

b. Receive or transfer any funds to, from or on behalf of the individual or entity

c. Routinely for clients with an elevated risk profile (geography)– every 6 months and whenever we become aware that a target has been added or removed from the sanctions lists

Screening others
In addition to screening our clients, we follow the above screening procedures for:

a. Directors and beneficial owners of corporate clients and partners

b. Intended recipients of funds in transactional and litigation matters, where we have reason to believe that they may be subject to sanctions

Match response
Any potential match identified through our screening process must be properly investigated before we can take any further steps.

You are responsible for reporting any potential matches immediately to the director.

The director will investigate whether there is an actual match.

The result of that investigation may be that we:

a. Seek guidance from relevant authorities

b. Ask an external party to investigate whether the person or entity we are dealing with is in fact a target

Where there is a positive match against the sanctions lists:

(i) Decline to act

(ii) Cease to act

(iii) Inform authorities as necessary

It is not for you to decide whether there is a positive match and if so, whether we should act. Your responsibility is simply to complete a short summary of the findings and submit it to the director who will decide how to proceed.

Reporting concerns
Where you are concerned that:

– Your matter involves a target, or

– Someone has committed an offence under a sanctions regime

You must raise your concern with the director.

Staff that engage in sales, sourcing and partnerships abroad receive training.

New joiners with the same areas of responsiblity will receive training as part of the induction process. Further training will be provided at least every two years or whenever there is a substantial change in the law or our policy and procedure.

Training will cover:

– Sources of guidance to the sanctions regime

– Our sanctions policy and procedures

Monitoring and review
Compliance with this policy will be continually monitored.
We will review this policy at least annually as part of our overall risk management process.

We will also review this policy if:

– There are any major changes in the law or practice

– We identify or are alerted to a weakness in the policy

– There are changes in the nature of our business, our clients or other changes which impact on this policy

Consequences of non-compliance
Failure to comply puts both you and the company at risk.

You may commit a criminal offence if you fail to comply with this policy. The law relating to sanctions carries severe penalties.

We take compliance with this policy very seriously and because of the importance of this policy, failure to comply with any requirement may lead to disciplinary action under our procedures, which may result in dismissal.

If you have any questions or concerns about anything in this policy, do not hesitate to contact the director.

Director: Camilla McGregor
Tel: +45 31402244